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Hi, I'm Alex

YOU HAD ME AT HELLO.

 

Most people find a framework and build a life around it. I built a life - through cancer, IVF, thirty years of corporate leadership and a complete dismantling of everything I thought I knew - and then found the language that explained all of it.

That's not a better way to learn Human Design. It's just the only way I know.

Alex Darby

“I DIDN'T NEED A FRAMEWORK. I NEEDED A LANGUAGE FOR WHAT I'D ALREADY BEEN LIVING.”

MY LIFE AS ME

I recognise survival. I went from Pollyanna to adult propulsion at 15 when my mum died. Our family fell apart. I learnt how to hide.

I understand distraction. In my twenties I worked and spent my way to validation. There was no self trust.

I know longing. In my thirties motherhood came calling. I saw a glimpse of the life inside me. I know heartbreak.

In my forties I had cancer. It stripped me bare. Bare enough to find that light and make it shine.

I know love. It's all there.

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My Qualified

LIFE.

  • MSc Leadership & Strategy. University of Birmingham, UK.
  • Level 7 Business Coach. Notion, UK.
  • Mastery Level Health Coach. Health Coach Institute, USA.
  • Life Coach, TCM Method. Health Coach Institute, USA.
  • Head of Communications — £2 billion business.
  • Twenty years senior corporate leadership.
  • Founder: Eléa Consultancy (8 yrs) ·
  • Founder: The SixThree (2025).

Get To
KNOW ME

My body is my barometer. When it feels strong I'm on fire. When it feels vulnerable I'm as much use as a chocolate teapot. I spent years needing a big goal to get moving — nothing like some conditioning. I ran marathons to prove things to myself. Then in 2026, at 55, I fell in love with four classes a week — steady, powerful, consistent. The marathon was the vehicle. I didn't need to become it. Proof it's never too late to find what works.

I wrote my way through cancer. Diagnosed in 2013, eighteen months off work — workaholic shocker. To stop myself bankrupting my recovery through online shopping I started a blog. An amusing documentation of life without hair, a fennel shortage at the local Tesco, and the characters I met along the way. It saved me. It became a book: It's All Just Rock 'n' Roll — available on Amazon.

I manifested my husband. Scarred from my previous relationship, my coach asked me to write a list of non-negotiables. It took weeks. Must shine his shoes. Look at me like David Bowie looked at Iman. Drink tea in bed and talk rubbish. I put the list away fairly sure this man didn't exist. We got married in 2017.

My daughter is my greatest mirror. When she arrived I had never felt love like it. No one had told me how to be a mother — mine was long gone. Turns out the books were unnecessary. What I hadn't anticipated was watching my own habits reflected back at me as she grew. Who needs a coach when you have a daughter? I'm the master questioner in our house. We eradicated the habits together.

I am a terrible cook. I'm also a health coach, which is not the best admission. I know what to eat and when, but putting it together bores me senseless. Years of sales driving and running nightclubs where food was just fuel. In my fifties this has become: juicing (I adore), smoothies, things with chicken, and the best homemade granola you've ever had.

Welcome To My INSTAGRAM

@IMALEXDARBY

The HUMAN Design

Essentials Kit

The 4 Human Design Practices you need to know to unlock the rest.